THE KELLER WILLIAMS BELIEF SYSTEM At the core of Keller Williams Realty is a conviction that who you are in business with matters. We believe that the company we keep can contribute to our lives in untold ways. To help cement this understanding, we’ve formalized a belief system called the WI4C2TS that guides how we treat each other and how we do business. Win-Win: or no deal Integrity: do the right thing Customers: always come first Commitment: in all things Communication: seek first to understand Creativity: ideas before results Teamwork: together everyone achieves more Trust: starts with honesty Success: results through people Our Mission To build careers worth having, businesses worth owning, lives worth living, experiences worth giving, and legacies worth leaving. Our Vision To be the real estate company of choice for agents and their customers. Our Values God, Family, then Business. Our Perspective A technology company that provides the real estate platform that our agents' buyers and sellers prefer. Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.