We all shop. We’re always thinking about what we want to buy next. And it’s not necessary to plan our shops, let alone wait. In this digital era, we can tap our phones, and order a courier van full of items to any address we please. It’s truly a shopper’s paradise. Unfortunately, it isn’t so effortless for brands. Audiences are fragmented between the offline and the online, and the only certainty for both is uncertainty. Too often, brands are urged into investing in solutions that cater to both audiences at once. And those solutions also tend to come riddled with uncertainty. Hence, brand need someone they can trust, to help them find their way. Enter Cheil New Zealand. We pay close attention to the modern shopper’s entire journey, and create practical solutions for any touchpoint that needs addressing. Our solution could be an eStore interface, an in-store product display, SEO, an ATL marketing package, etc. To find the best solution, we fuse advertising and retail, online and offline, data and events, to best address that missing link. This means we aren’t limited to just one speciality. We call this versatility ‘Connec+’, and it’s the DNA of Cheil globally. Do you want to improve your shopper’s journey? Then it’s time to get in touch with Cheil New Zealand and Cheil’s 6,500 global experts. Managing Director of Cheil New Zealand James Kang