The company purematic was founded in 1999 with the focus on individual software development. Owner is Michael Post, state certified computer scientist. In 2010 the business field Digital Signage was added. The pure.DSS system enables the presentation of digital content on screens - centrally controlled. Under the name Bus & Bahn Technologie, a separate sales cooperation was developed in 2010 for calculating waiting times and determining key figures for the operation of attractions (roller coasters, water rides, children's rides, etc.) in amusement parks. This system is now in use in almost all major amusement parks throughout Europe. After the Footfall Analytics business unit was added in 2015, the pure.AIS system was developed, which today offers theme park operators and retailers objective and realistic key figures to manage their attractions and stores.