ABOUT Founded in the year 2008, Panache is a Brand Activation & Event Management company in Dubai & Riyadh, with a service reach across Middle East & Africa. Panache is a melting pot where creativity and ideas form the key ingredients for every project. Panache attends to every detail of your campaign with passion, creativity, and technical knowledge at its core. SERVICES + Brand Activation + Festival Experiences + Creative & Content + Retail Activation UNIQUE PROJECTS + Conceptualized & Organized the FIRST-EVER Comic Con in Riyadh, Saudi Arabia. + Organized the BIGGEST Video Game Convention in the Region 'GAMESARABIA in Dubai & Jeddah' + Organized the FIRST-EVER Virtual Cosplay Competition in the Region - EComicCon LIVE + Delivered the FIRST-EVER Bollywood Music Festival in Dammam. ACHIEVEMENT + Guinness World Record for conducting the longest dance on a video game platform for XBOX + IGN Awards for the Best Midnight Launch for Activision's Call of Duty Black Ops + GMR Awards for 'Best Product Launch Activation' for SONY Xperia Twist & Shoot + Guinness World Record for the Largest Circular Domino drop in a circle field for Marina Mall, Abu Dhabi + IGN Awards for 'Best Consumer Engagement' for Gears of War video game. + Middle East Rail award for 'Best Stand Design' for Autodesk.