Pole Position is one of the region's leading motorsports consultancy firms. The CEO moved to the United Arab Emirates in 1981 and have been involved in regional motorsports as a competitor winning titles in karting, rallying and circuit racing since he was 11 years old. His business portfolio includes several automotive startups. He has been a circuit director and has the honour to be on the local ASN's committee for motorsports development and building grassroots motorsports. He brings a wealth of background and experience to motorsports destination development, circuit operational and commercial management, creating bespoke events in addition to sourcing funding for large scale automotive or motorsports projects. Pole Position also establishes itself as a leading automotive events agency with many top car brands as their clients. Providing operational delivery for events (on and off-road), along with race circuit experiences and car launches with a team of professional driving talent. It offers bespoke corporate track days around the Middle East with its circuit partners, including luxury VIP trips to some of the world most amazing racing circuits and driving tours. Through covid19 - lockdown, Pole Position has invested in Esports racing, partnering with RaceRoom GmbH to become the region's leading online and onsite Esports solutions provider. The professionalism and expertise in production and operations management on delivering turnkey Esports has resulted in thousands of competitors around the region with the ability to reach millions worldwide.