BELLA is reimagining banking as an industry for good, not just a utility. We’re building a movement around love, empathy and human connection, leveraging the power of normal day-to-day spending at scale to create massive impact for people and the world. Blending creativity, ingenuity and technology, we’re building the best ever customer experience in banking, treating our members like family, and building tools for them to help each other while also realizing their own financial goals. Our Karma Accounts let users Pay it Forward to cover small expenses for complete strangers, creating powerful moments of human connection. Our AI-powered conversational interface replaces impersonal banking apps with a rich, human experience, with you at the core. We’re starting with banking, but our vision is to integrate other consumer services to help people align their lives with their values, have an impact when they spend money, and feel good while doing good. Get to know us better. We might become good friends.