Sanrio, the global lifestyle brand best known for pop icon Hello Kitty, and home to many other beloved character brands including My Melody, Little Twin Stars, Pompompurin, Cinnamoroll and Pochacco. Sanrio was founded in 1960. Inspired by our vision of "One World, Connecting Smiles", we aim to shorten the distance between people, and spreading the circle of happiness even further afield. Today, Sanrio's legendary breadth of products are available in over 130 countries and in retail locations including department stores, specialty, national chain retailers and Sanrio boutique stores.