EMMA is the leading Mobile App Marketing platform to unify your Mobile App Marketing. Founded in 2012, we have worked with more than 1.000 Apps, increasing their mobile businesses thanks to our measurement, analytics and advertising management software The goal of our technology is to help application marketers make better decisions using a single platform to manage the capture and retention of users of their Apps. Our technology allows: · Generation of tracking links Outbound & Inbound · Attribution of facilities in more than 750 mobile advertising networks. · Attribution of installations in self-attributed networks: Facebook, Instagram, Twitter, Apple Search Ads and Google. · Attribution of retargeting campaigns. · Deeplinking · Detection of uninstallations · Advanced detection of fraudulent facilities. · Behavior analysis. · Advanced segmentation of users (more than 100 different filters). · Automation Rules · Push Notifications. · In-App Messaging (7 different formats). · Native ads.