The designation “Palma Beach” was created by a group of entrepreneurs of the Playa de Palma to emphasize the level and quality of the restaurants, hotels and services of the area. Palma Beach offers an abundant supply, set up by companies of different sectors like sportive ports, nautical clubs, leisure, entertainment, golf courses, shops, fashion, life style, restaurants, hotels, beach houses, nightclubs and beach clubs. At this time Palma Beach includes 50 affiliates with one very same mission, being the search of quality and good service to the client. Palma Beach is a destination brand which was launched with the main goal to promote, support and make the Playa de Palma and El Arenal change into an ideal scenery to realize events, performances, as well as cultural, sportive, promo- tional and/or social activities. The objective is to convert the Playa de Palma into a fantastic destination for all kind of visitors. A destination that relies on excellen- ce, the details and experience as basic pillars. The aim is to convert the Playa de Palma into a destination brand, under which the residents, visitors and touristic operators feel themselves identified, work to ensure the quality and contribute to creating a better destination. Therefore we wish to reward all the athletes who come to the Playa de Palma – El Arenal with a card, that offers discounts in the best venues of the area.