Productive Strategies, Inc. is a management and marketing consulting company located in Northfield, Illinois. Founded in 1993 by Philip Krone, PSI works with owners and top management to create and implement strategies to help them reach realistic yet aggressive revenue and profit goals. We consider marketing anything that affects the client's ability to make a sale. Productive Strategies helps clients plan as well as implement the strategies that we create together. When we propose strategy, we are prepared either to guide a company through its own implementation or to work as an extension of its management team on an outsource basis. Clients use our services on a project, recurring, or "as needed" basis. A typical project might include installing and conducting a lead generation program, developing a professional sales presentation, or locating trade partners in overseas markets. Some clients use our services on a recurring basis, bringing us in to perform an annual marketing audit, conduct regular sales and persuasion training meetings, or work with a client's distributors one day per month. On an "as needed" basis, we are often called on to help close a major sales opportunity or help to create a strategy for a key target account.