TOAD® stands for TodayOrAnyDay. Customers can visit TOAD® any day of the year and find a Diary that starts and ends at any time of the year. The full concept behind TOAD® is to offer customers the freedom to choose diaries, journals, personal organisers, and related book-type products that suit their preferences or way of life. And therefore not constrained by the limitations of the 'High Street' offering at any particular time of year. To achieve this, TOAD® allows the customer to customise the format and look and feel of their TOAD® products. The options TOAD® will provide are growing all the time TOAD® so please keep a regular eye on our website www.toaddiaries.co.uk or have a quick look now. TOAD® Diaries produces all its custom products in-house, enabling close control over service levels and quality. TOAD® values are simple enough: Simple, Honest, Personal, Reliable, and Respectful. We are the company that works hard to project these values through every aspect of its operation: The company operates a progressive and meaningful Green Policy.