The Account Planning Group Germany is the Association of Brand and Communication Strategists in this country. The purpose of the association is the advancement of our professional interests. The profession of brand and communication strategists includes all specialists professionally dealing with the strategic management of brands, marketing and communication. Brand and communication strategists can be found in different structures such as communication agencies of all kinds (advertising, pr, one-to-one, digital, social, media, etc.), consulting companies and corporations. What unites all of us is the striving for creative, innovative and efficient brand, marketing and communication strategies based upon the exploration and analysis of opinions, attitudes and behavior of target groups or other stakeholders in specific markets.