Vision: Evolved Generation is a brand that aims to inspire a culture of fit, healthy and conscious individuals. We believe that global positive change starts with what we have on our plates. What we have on our plate is a representation of our values and beliefs for ourselves and the planet. What we have on our plate is also a vote for a change we would like to see in the world – a world where our consumption can be both conscious and positive. Founded by Luke and Emilie Tan, Evolved Generation was formed through inspiration of its sister team Plantbuilt. As a collective of professional and amateur athletes, personal trainers, health and fitness advocates, creatives, nutritionists and entrepreneurs, we are passionate about creating community to increase awareness and uptake of living a healthy and conscious lifestyle. Driven to spread the plant-positive message for enhanced athletic performance, optimal health, and for a greener planet, to us, activism is being the best version of yourself. Mission: Through health and fitness centred events/workshops, we aim to create community through outreach projects spreading the message of conscious consumption. We form mutually beneficial partnerships with like minded eco-ethical businesses to promote the idea of conscious capitalism.