Over the years there has been a major increase in the number of subcategories within marketing. From content to social and from brand to acquisition marketing. Each category with accompanying activities has its own strengths and can be utilised for specific needs. However, for all these different specialisations there is one overarching fundament. Your potential customers should notice and interact with your campaign with the ultimate goal to gain the highest conversion possible. ACLARO has emerged from this marketing fundament striving to connect the dots between concept development and conversion. This objective is the core of ACLARO.