A PIONEERING APPROACH TO THE ART & SCIENCE OF PERSUASIVE WRITING Lincolnesq studies and teaches the practical applications of persuasive writing, empowering lawyers to better persuade judges, business owners to better persuade clients, and job applicants to better persuade employers through a system of memorable, easily implementable, and effective principles. Any piece of writing intended to persuade a reader to take an action or to have an emotion is persuasive writing - virtually all writing is persuasive writing. Lincolnesq teaches you to see every element of your writing as an opportunity to persuade by moving your reader closer to your writing's objective. Lincolnesq is not a sanctuary for theoretical grammarians fighting over the righteousness of the Oxford comma - Lincolnesq helps you get what you want more often by communicating with more power, clarity, and conciseness. And after that list of three, now you know where we stand on the Oxford comma. Run by a law firm Appellate Department Chair, Seton Hall Law School writing professor, and best-selling author, no one studies or teaches persuasive communication like Lincolnesq Persuasive Writing.