Founded in 1987,The Taylor Group provides market and opinion research services (both qualitative and quantitative) to clients in media, sports, entertainment, consumer technology, financial services, and pharmaceuticals. • We have extensive experience on the full range of qualitative and quantitative techniques. • We are skilled in data analysis, from simple frequencies and crosstabs to the most advanced data analytic techniques. • We have deep expertise in all areas related to customer acquisition, retention, and churn.