At it's core, FARMAX is a computer model that is used by farmers, farm consultants and industry to make feed planning simple, accurate and able to quickly clarify options. We have been developing and providing our flagship computer model for 20 years, initially called Stockpol and built by AgResearch, New Zealand's largest Crown Research Institute. In 2003 AgResearch formed a joint venture with AgFirst Hawkes Bay and Brownrigg Agriculture to form Farmax Limited. Backed by great science and great industry partners, our products are applications of a commercial strength not usually seen in agricultural software. FARMAX has evolved to become New Zealand's "standard" for assessing options for pastoral systems.