Approaching any communication in Africa is unique. Aside from the language and rich cultural dynamics, structures and systems are often not on par with our Western counter parts leaving us at a disadvantage in the global business community. Using a unique holistic approach Abstrat deliberates all of these factors when considering the scope of any communications project. Abstrat understands that communication with foresight and strategic purpose influences behavior and change, harnessing economic success. Having a deeper understanding of a company’s business, goals and objectives, its customers, market, current climate, its competition and industry positioning all form our strategic approach.