Tuyoh links the consumers of household appliances in developing countries with capital providers. Our purpose is to fight global social inequality and climate change by making the most resource efficient appliances accessible, affordable and desirable. Global welfare is rising. More than two billion people will soon be able to afford and access basic household appliances, like a fridge or a washing machine. The problem is, if mainly low-quality and unsustainable products are bought, global CO2 emissions will skyrocket. This scenario is very likely to happen, as low income households go for inefficient products because the up-front cost today are more important for their purchase decision than the lifetime benefits of the product. Therefore, inefficient products appear to be cheaper and thus more attractive than the sustainable option. With Tuyoh we aspire to solve this problem. It's quite simple: We have to make sustainable appliances more attractive than the cheaper but inefficient alternative. Tuyoh is the 1-stop-shop for sustainable household appliances. By bundling the services of capital providers, insurances and manufacturers we move the lifetime benefits of the sustainable product to the point of purchase making it the most attractive option on the market.