Growing Sales Revenue with Market Strategy In many companies, marketing is often less "mature" than the products and services the organization sells. As such, sales teams lack leads and scramble to keep the numbers up. Effective marketing-to-sales requires that the right product or message is positioned in the right way with the correct audience. Spray and pray does not work. We do not practice marketing strategy as an ivory-tower exercise. We're focused on practical results, like leads and sales. An old fashion notion with an understanding of new technologies and opportunities.