Who will be the winners and losers in the digital revolution that is radically reshaping how automotive dealers remarket their wholesale inventory? While it’s been speculated and remains to be seen how much of the industry's wholesale auction volume will continue to convert to digital, the digital wholesale transformation is happening before our eyes at an incredible pace, promising to forever change an industry. With the closing of most in-lane purchasing at auctions due to covid restrictions, over 75 percent of all wholesale purchases are now performed from phone apps or desktops right from the dealers' showroom. While the new digital revolution offers a more efficient acquisition process for buyers than the traditional boots-on-the-ground standard, it doesn’t come without its complexities for sellers. It’s unfortunate that the wholesale vertical is generally viewed as a low priority in the broad strokes overview of running an automotive dealership. Most managers can only scratch the surface when speaking about wholesale due to being overburdened by their core competency of running a successful sales department. They are very unacquainted with the new technology and even more unfamiliar with their arbitration policies. AMP Remarketing offers a no-cost remarketing solution for dealers making them clear winners in the war on wholesale. Through market data analytics, AMP Remarketing identifies geographic buying trends and identifies the best-selling platforms in which to direct your wholesale inventory. Not only does this process offer your inventory more robust selling opportunities, but it will also be a successful tool in increasing a dealers turn rate. AMP Remarketing additionally offers dealers expert representation on all selling platforms, reduced auction fees, enhanced condition reports and free arbitration management.