Joy, Inc. is a revolutionary new business – registered as a benefit corporation, with its profits invested in charities – that mainstreams the evidence and research on human flourishing (positive psychology) and the power of emotions to transform the culture and build a new generation of Africans focused on the greatest happiness for the greatest many. We are also focused on deploying the evidence to help change the global conversation about acceptable success metrics - in policy, business, economics, education, social movements and government.