Turning Selling into Buying is an easily read, easily understood book for anyone who needs to influence others to buy services, products & solutions ... or maybe just to buy into an idea or vision…… There’s no such thing as a ‘Sales Process’ - only a Buying Process … … understand the psychology & motivation behind buying and make it work for you If the success of your Influence is too random... If the quality of the result is difficult to control... If you're stressed, short of time, or short of success... and, most importantly.... If you're really not ENJOYING what you do This the book you've been waiting for