“Muhabbet” is a unique phrase of Middle Eastern origin meaning both love and friendly conversation. When you engage in a “muhabbet” you do not only exchange information but also feelings. It’s not only a conversation, but a relationship as well. It’s never unidirectional, but always mutual. It, by nature, ignites a relational action. We initiate and nurture “muhabbet” between brands and their audience. Muhabbet is a full service creative agency. We are in business of generating “love and action” towards brands. We are muhabbet. We create muhabbet.