Easy Travel Card - ETC has issued 120.000 cards till now. ETC is organization, which has been developing loyalty program for students in Serbia and Balkan region since 2001. We started as loyalty card with discounts in area of public transport. In the first instance we focused on bus and railway passenger transport. Soon we extended our discounts in all fields, which are interesting for student population (theaters, libraries, museums, hotels, restaurants, sightseeing, language schools, handy shops, chains of stores for different goods, internet, fitness, medical services, dentist....). In that sense we signed also Contract with MTS - Serbian largest mobile operator in order to have own closed network of handy numbers for our members with the lowest prices for telephoning on the market. Last year we signed Contract with Banca Intesa SanPaolo for issuing ETC card as VISA payment card. It is the first VISA card in our region which contains printed photo of the user. With ETC VISA card now our members can get discount and pay with one card. What is really important for us, with ETC VISA card students can also pay on INTERNET even it is a debit card. Each our member has ETC VISA card and we have all contact detail about him includes, inter alia, handy number and correct email address. We were official card of Universiade 2009 in Belgrade for volunteers.