These days, there is a huge hunger for regularly updated online video, and the benefits of using this medium within business are well known – shared experiences, enhanced engagement, greater communication and more memorable learning experiences. But commissioning professionally produced videos can prove to be too expensive for many organisations, especially at the volume that they are being consumed. More and more businesses are turning to their staff to provide video content, as they realise that employee generated video (EGV) is a wonderfully effective and engaging way to communicate best practices and information about their organisation. With today’s smart phones containing all the technology required to generate high definition video, most people now have the means to share their knowledge and insights with their colleagues and customers at their fingertips. However, without proper training and guidance, employees may struggle to create content which is compelling and attention grabbing. Brightest Bulb teaches the skills required to create high quality employee generated video via our Individual Director Editor Camera-person, or iDEC™, approach to content creation. Our team of experts will provide you with all the tuition needed to produce structured content on your smart phone, which will be on message and on brand. We will then help you develop a distribution strategy to ensure the material reaches the audiences you want to connect with.