Atresmedia Hub Factory (AHF) is a joint-venture between Antai Venture Builder and Atresmedia which is focused on building digital-based projects that are integrated with Atresmedia’s media assets (mostly TV). So far, we have already built our first 3 projects, a food and services marketplace for pets (Mascoteros), a v-commerce brand in the sleeping industry (Marmota) and a digital native vertical watch brand (Havet), and we are ready to move on to the next ones!