ENSO’s mission is to develop better tyres for EVs; to reduce air and ocean pollution, help stop climate change, and accelerate the adoption of EVs and cleaner forms of mobility. - ENSO is led by a senior experienced tyre industry team, working with leading EV carmakers and fleets - Developing more efficient, durable and sustainable tyres for EVs, to reduce carbon emissions and tyre pollution - Launching commercially in London 2021, before rolling out across Europe and North America - Via a direct-to-customer ‘pay-per-mile’ model, offering our EV customers better tyres at a competitive price