Bank of the Southwest evolved from the idea that community banks continue to thrive as a vital link in the economic well-being and prosperity of thousands of small and medium-sized towns, rural areas, and urban neighborhoods throughout America. Bank of the Southwest's goal is to secure a niche in the financial services market by focusing its efforts on outstanding customer service and servicing the financial needs of those often overlooked by the larger banks. We currently operate in eleven locations: the main office and two branches in Roswell, also branch offices in Truth or Consequences, Elephant Butte, Hatch, two branches in Farmington, Kirtland, Bloomfield and in Las Cruces.