Habitto is a mobile, connected, relatable financial experience to action new money habits built by SJ Mobile Labs Japan SJ Mobile Labs is a new venture focused on fintech innovation in the Japanese market. The team and its advisors have a breadth of experience ranging from insurance, banking, e-commerce, adtech and ventures across five continents. This provides them with a unique approach to entering new markets and building valuable businesses. With the backing of a Japanese household name combined with global investors, local strategic partners and experienced advisors this team has now set its sights on the Japanese market.