John Wanamaker said over 100 years ago “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” The best customers are the ones that make the most profit for a business and at Adalytix we analyse your client database using our unique in-house databases built using our 30+ years experience of direct marketing campaigns and digital magazines. We have over 100 fields to build the analysis, so we can find 'look-alikes' of your profitable clients. Why? To find more “look-alike” customers. Stage two is to analyse the Publishers' clients for the same 'look-alike' person to create their digital foot print. A person's online presence leaves a legacy of what they have engaged with, looked at or searched for and this digital footprint enables us to find the 'Act-alikes', or people who are online looking at the creative or advert we have built to promote your product or service. Digital Ads are served in real-time in whichever medium the Act-alikes are interacting and these results are also analysed in real-time using state-of-the-art 'Ai' to find more Act-alikes, producing better targeted, cost effective results, meaning better returns on your marketing investment. Today the average person spends 3 hours a day on their phone with as many as 79 pickups and 50 notifications with, according to ComScore, Google getting 46.6 million unique visits at No.1 compared to Telegraph Media at No. 20 with 20.7 million uniques. At over 5000 digital sites to choose from, Digital Marketing can be a nightmare and practically impossible to navigate. Many believe Adalytix has finally solved this big problem because Adalytix enables marketers to make advertising investments to selected individuals in a digital audience as opposed to having to buy the entire audience. Not only that, this all happens in real-time, so advertisers can make near real-time adjustments to their approach and optimize the return-on-investment from their advertising expenditure.