Dealentra is a mobile advertising platform specializing in focused or narrow-casting ads based on consumer solicitation. Dealentra has developed Shop with Prudence, local/community marketplaces where service providers, restaurateurs, and retailers interact with community-minded consumers. With the Shop with Prudence free mobile app, consumers enter the service, food, or item they want. They can specify a price point, service time, and distance they are willing to travel. Search results immediately return with personalized deals from area businesses. Service Providers, restaurateurs, and retailers use the Prudence Vendor Portal to access detailed data on customer requirements as well as respond with offers or counteroffers.