*Provide solid advice, backed by comprehensive and affordable products and services offered through the most respected organizations. *Maintain the highest standards of professionalism and ethics. *Hold in the strictest confidence, and consider as privileged, all business and personal information pertaining to our customers. *Maintain personal conduct that will reflect favorably on PIP. *Abide by and conform to all provisions of state and federal laws and regulations. *Be committed to an ethical, trusting relationship with our customers, co-workers, and the companies whose products and services we represent.