NVMdurance accelerates the adoption of 3D NAND flash memory by generating LLR tables for 3D NAND. This is normally challenging, time-consuming, and costly for companies to develop without large teams of flash experts. Flash memory is used in smartphone and tablets, digital cameras, USB sticks, memory cards and video games. NVMdurance Limited was founded in 2013 when the ADAPT project was spun out of the National Digital Research Centre in Ireland. The technology is the result of 16 years’ work on flash memory endurance by Joe Sullivan and Conor Ryan.