Redsella provides the advanced analytical support our clients need to prosper in the modern business environment - creating innovative data-driven solutions to complex business problems using a mix of machine learning, AI and statistical techniques, primarily within the marketing, finance, logistics, operations, risk, security, fraud & strategic management functions of both Blue-Chips and SMEs in a range of vertical markets. With over 25 years experience, our services include; - advice, audits and roadmaps - consultancy & bespoke training - short-term resourcing support - bespoke PoC solution design and business case validation projects - development & commissioning of complete operational solutions - creation and support of internal analytics teams - outsourced operational support We are specialists in; - behavioural segmentations for insight & strategy development - attribution modelling to identify key drivers of events & their relative effects - probability modelling to target resources & predict likely outcomes - forecasting models to understand future trends & workloads, including how they can be influenced - the use of advanced optimisation techniques to maximise returns, minimise costs & ensure limited resources are used to hit targets with maximum efficiency Previous applications in areas such as; - customer behaviour analysis - pricing optimisation - operational efficency & carbon reduction - multi-channel marketing mix analysis - media and marketing spend optimisation - fraud detection - risk modelling - demand and supply forecasting - optimal resource allocation & delivery scheduling to name but a few, have all generated significant bottom-line benefits for our clients. Plus, in the Healthcare sector, we work for free on R&D projects for not-for-profit organisations. Visit www.redsella.com for more detail