Our group’s main intention is to create awareness on the topic of Marketing, involving participants in activities related to an increasingly critical and crucial sector for multinational companies and start-ups. We aim to build a strong network between students, alumni, faculty and business professionals, to support the transmission of know-how and human capital from Italian and international companies. The main activities will address aspects of Marketing and Communication, focusing on relevant and innovative issues and paying attention to the newest trends in the field. We will arrange direct experiences, offer training tips and provide networking opportunities with professionals from Bocconi University and world-renowned companies.