Brand Storytelling & Positioning • Content Strategy & Creation OUR DIFFERENCE: EDITORIAL VISION + MARKETING EXPERTISE As CEO, I combine my experience as an Editor-in-Chief, an award-winning Chief Content Officer and a bestselling novelist to help brands tell their story. OUR SERVICES Brand story, voice and message development; strategic editorial guidance, content strategy and creation; media strategy; product-naming; advertising and social media copy; ghostwriting; onsite brainstorming; marketing materials. A TRACK RECORD OF SUCCESS As Chief Content Officer, I led teams to Global Gold Sabre Awards for Best Fashion and Beauty Campaign and Best Branded Journalism. Work included projects for Laura Mercier, Skype, CVS Beauty, Shiseido, Target. As Editor-in-Chief of Fitness Magazine, I orchestrated a complete redesign that resulted in a 50% increase in circulation and the largest advertising issue in its history. Launched Parade Magazine’s cross-platform brand extension, HealthyStyle, creating new revenue streams for a heritage brand. Author of seven novels, including a New York Times Notable Book of the Year and co-founder of Jyst app. AREAS OF EXPERTISE Inflection Media specializes in lifestyle, wellness, beauty, fitness, nutrition and CPG products.