Seeing a need within the beverage industry we developed a simple tool to help with those hard to reach areas. From this we have continued to improve this tool to be used efficiently on vitually all products regardless of shape or size. The Reach Tool has grown to give maximum control to virtually all consumer goods. Companies such as CocaCola and PepsiCo have found that this tool has helped increase business productivity, safety, basket size and reduce shrink. The Reach Tool is a MUST have in your merchandizers hands!