Aizmedia is the first videowall network operator in the largest malls in Moscow. The company works in Russian Digital Out Of Home advertising market. This segment is considered to be the most fast growing in Europe (PQ Media 2012 Global DOOH Report&Forecast). The project is being realized on the global trend of switching from static advertising vehicles (boards and light boxes) to dynamic ones. The last-mentioned provide engaging interactive consumer experience. All the videowalls are constantly connected to the internet. This lets us link together websites, social media contents, mobile platforms and mobile phone companies SMS and MMS.