We are an Amsterdam-based, boutique agency representing an energetic team of talented photographers. We are committed to offering impactful storytelling and find inspiration within new challenges. Our team combines innovative thinking with artistic versatility to craft eye-catching visuals for commercial brands and international ad agencies. Founders story Founded in 2015, Joffra Creative Management bridges the gap between talented photographers and diverse brands, resulting in captivating visual storytelling. It all began with an interest in photojournalism, combined with natural intuition and the unique ability to understand the needs of both the photographer and the client. Launching her own agency was a natural progression, after eight successful years working in media and communications for corporate clients and ad agencies with Hollandse Hoogte. During those years, she noticed many photographers struggle to put a value on their work and realised that her expertise could help. Extroverted and driven by curiosity, Joffra enjoys fostering new connections in the advertising industry. Inspired by her entrepreneurial family, the big step to venture out on her own was inevitable. Her management style combines an innovative, flexible and engaging work ethic with a down to earth approach—pairing brands with photographers whose expertise and vision are compatible.