Goal Atlas Ltd, was established in 2014 to work with leaders and teams to facilitate the systematic, hands-on management of effective strategies. Goal Atlas delivers practical tools, training, expert guidance and unbiased advice to organisations in all sectors based on the latest strategy theories, models and frameworks and based on Mike Baxter's 10,000+ hours advising the leadership of some of the world's biggest brands. We believe strategy is for everyone. To help you DO strategy rather than just think about it, all of our models, frameworks and templates in The Strategy Manual (our new book launched on Tuesday 29 September) will be released under Creative Commons License. This means they are free for you to use in your presentations and strategy documentation. Sign up to receive them at goalatlas.com/models