With technology becoming ubiquitous, consumers’ expectations from brands are changing, creating new challenges for marketers. To find solutions to some of the toughest marketing challenges today, we have designed market research led innovative tools and techniques. These tools help our clients find meaningful insights and actionable solutions to grow their business. Consumer Insights In a digital age, marketers need holistic consumer insights which blend an understanding of consumer behaviour, offline and online. We harness these consumer insights for our clients through a creative mixture of tools and techniques. Read more Brand Strategy We help businesses define their brands and position them in the offline and online space. Our suite of branding services includes: · Corporate Branding Strategy · Branding Strategy · Communication Strategy · Content and Conversation Strategy for the digital media · Consumer immersion workshops Brand Experience Design The current marketing focus has shifted from brand messaging to delivering the perfect brand experience as brands today get built with every moment of consumer interaction. Therefore it has become critical for every brand to define and own a differentiated brand experience and to ensure that it is delivered consistently, to every consumer, at every touch point. By assessing each touch point from the consumer’s point of view, we help brands with strategies that lead to relevant experiences. These experiences help grow businesses by creating long lasting relationships. Social Media Intelligence In the digital era, a brand is not created by what it says about itself, but what people say about it, especially in social media. Our social media monitoring tool helps track and monitor relevant online conversations and finds useful insights from multiple sources including Facebook, Twitter, YouTube, Google+, blogs, forums and news sites.