Mission 宗旨： Greater Bay Area Cultural Tourism Association (GBACTA) aims to promote the beneficial development of Culture & Tourism enterprises and organizations through market awareness and inspiring collaborations. 大灣區文化旅遊協會(GBACTA)旨在通過市場意識和具有啓發性的協作，從而促進文化旅遊企業和組織的互惠互利，推進文旅行業的發展 We facilitate conversations for Cultural Tourism Enterprises, SMEs, Educational Institutions, and Individuals in Hong Kong and the Greater Bay Area, to work together and build comprehensive sales & marketing advantages in the area of Culture & Tourism. With growing importance placed on data-backed strategies, GBACTA wants to contribute to the industry’s adaptation to new technologies combined with the value of personal experience. 我們為香港及大灣區的文化旅遊企業、中小企業、教育機構和個人提供對話服務，共同打造文化旅遊領域的綜合營銷優勢。隨著數據支持的戰略越來越受到重視，GBACTA希望運用新的技術和个人经验為行業价值做出新的贡献。 GBACTA believes shared knowledge can lead to community-wide success achieving brand and business objectives. We want to preserve the Greater Bay Area’s rich heritage and diversity, while encouraging our members to learn from one another to promote this exceptional region to the world. GBACTA認為，共享知識可以在社區範圍內成功實現品牌和業務目標。我們希望保護大灣區豐富的遺產和多樣性，同時鼓勵我們的成員互相學習，向世界推廣這個特殊的灣區。