Colourday Festival is a European summer festival with music and coloured powder. It is consider to be the biggest festival in Greece since it gathers thousands of people and is supported by well-known artists, DJs and international brands. In 𝟮𝟬𝟮𝟮, Colourday Festival returns on 𝗝𝘂𝗻𝗲 𝟮𝟱 with a fresh logo. The new design reflects the brand’s general renewal and at the same time visualizes the festival’s core values. The first Colourday Festival was held in Athens on June 20 2015 by Skull Productions, proud member of SiDe Group, and gathered more than 32.000 attendants with 10 Djs and 3 Live Acts on stage. Colourday Festival 2016 took place in Athens on June 18, breaking its previous record with more than 40.000 attendants, 12 Djs, 6 Live Acts and 10 hours of music. On June 17 2017, the third Colour Day Festival was held at OAKA, continuing with the colourful success of previous years. Along with the festival in 2017, an innovative project for the company was launched in cooperation with the National Bank of Greece and VISA. Payband was the first to operate in Europe, both as a ticket for the event and as a prepaid card for intact transactions during and after the festival. So, Colourday Festival recorded one more success – it became the first cashless festival in the world! In 2018 Colourday Festival became a two-day event with the 1st day (June 30th) dedicated to colour and 2nd day (July 1st) to coloured water. The festival gathered 52,000 colourdayers breaking down any previous record. In 2019 Colourday Festival took place on June 29 & 30, with the first day being dedicated to colour and the second to coloured foam. From the renewed stage passed huge names of the Greek and world music scene, while the show was enjoyed by more than 46,000 spectators. The unique moments we lived will be engraved forever because Colourday Festival 2019 was filmed and aired on SKAI tv channel.