Over a decade ago, Abdul Latif Jameel Electronics and Air Conditioning was established to cater for the rising demand for electronics and home appliances by consumers in Saudi Arabia. Abdul Latif Jameel Electronics and Air Conditioning is part of Abdul Latif Jameel, a diversified business with deep roots in the Middle East, North Africa, and Turkey (MENAT region), which was founded in 1945 by the late Abdul Latif Jameel. Today, Abdul Latif Jameel Electronics and Air Conditioning is one of the most well-known electronics and home appliance providers in Saudi Arabia. Our company has built strong alliances with market leaders such as Toshiba, Dora, Sharp, Bosch, Electrolux, White Westinghouse, Alpine, Rheem and Mekar, along with a host of other brands which specialize in consumer electronics and air conditioning units for both residential and commercial use. Our comprehensive product portfolio offers an end-to-end solution for all consumer electronic needs: televisions, flat screens, notebooks, refrigerators, freezers, washing machines, laundry centers, air conditioning units, gas cookers, microwave ovens, oil radiators, telecom products and a host of other appliances. After years of successfully delivering quality products and service, Abdul Lateef Jameel Electronics proudly launches its new retail stores and website “redsea” - An Omni channel, one-stop shop for electronics, appliances and air conditioning that provides premium and quality global brands at affordable prices. The concept behind the Redsea brand identity is inspired by the countless waves and varied coral reef of the RedSea. A strong conceptual partner to the idea that Redsea (retail and online) is supplying an almost never ending, varied selection of high-quality Electrical items.