Practice Advantage has been developing newsletters and websites for accounting firms in Australia and New Zealand for over ten years, and in recent years we have expanded to include social media packages. Now servicing over 700 clients, we have seen first hand why marketing is becoming more important than ever. Our objective has always been to offer small-to-medium firms the chance to access marketing tools that allow them to hold their own against the larger firms. While we specialise in servicing accounting firms, we have diversified our client base to include financial planners, law firms, bookkeepers, business consultants and SMSF administrators.