Dumbstruck is a leading emotion analytics company that combines research in human psychology and neuroscience with AI-powered facial coding technology to measure the emotional impact and overall effectiveness of video advertisements before they launch. Using AI-driven proprietary algorithms, Dumbstruck measures complex, moment-by-moment attention and emotion data patterns of consumers as they react to a video ad. These data patterns serve as the basis of a comprehensive analysis that provides clients with deep targeting and creative insights, as well as key performance metrics such as brand lift and ad efficiency. Dumbstruck works closely with the world’s largest brands, media agencies, and communications firms, and has offices in New York, Detroit, Chicago and Los Angeles. For more information, visit dumbstruck.com or follow @dumbstruck.