Entrepreneurs write business books for all the wrong reasons. After a lot of hard work writing their piece, they fail to sell their book in significant numbers; and neither seeing an increase in traffic to generate more business sales or become the go-to person they were promised. What you need is a different approach. One that will scale your business using your book as a catalyst, but not using current conventional techniques that began failing ten years ago. Writing your book in a certain way, and then using it appropriately, you can begin an unstoppable force that will generate exponentially increasing business sales - and you don't even have to sell a single copy - although you will. With ten years in the self-publishing industry and a no1 best-selling author himself, Mile fuses his knowledge and experience with 25-years as a corporate process development specialist to bring you a fresh new and solid approach to writing and using your business book, to generate a mountain of hot leads, and truly making you the go-to person in your industry.