The RIA’s sole purpose is to drive the running industry forward. We do this by helping members maintain healthy, profitable businesses through financial benefits, innovative commerce tools, advocacy, strategic partnerships, and peer support. "We are laser-focused on member value. Our goal is to consistently deliver the resources our members need to maintain healthy, profitable businesses through financial benefits, education, advocacy, strategic partnerships, and peer support. We also recognize that a key facet to providing member value is to fully understand the environment in which our members compete. Putting this insight to work through innovative new tools, resources and initiatives will allow our members to remain vibrant within their local communities and the running industry as a whole." - Terry Schalow- Executive Director