High Alchemy is situated in the heart of Soho at 584 Broadway between Prince and Houston Streets. The showroom has nearly 5,000 square feet of natural light filled, open loft like space that features a lounge bar for guests to enjoy a cup of coffee or a glass of wine. Designers in the Showroom are carefully selected creating a beautifully curated assortment and emphasizing each Designer’s point of difference. The showroom enjoys a steady partnership with the best retailers around the Globe who come to High Alchemy for a sense of discovery, elevated level of service, the curation. and taste level of its Founders. High Alchemy was launched in 2017 by fashion leaders Susan Sokol and Suzanne Zikas. Their concept embodies the distinct chemistry between them, a seasoned mix of artful selling and strategic thinking. Together, they represent a complete understanding of how the details and the big picture intersect in the ever-evolving marketplace of fashion. Susan and Suzanne leverage their combined forty-plus decades of experience in fashion and leadership along with their expertise in sales, merchandising and business strategies providing market insights, critical feedback, and support to each of their design partners as they closely collaborate on growing their businesses.